Content creation is what happens behind the scenes. It's how Google can offer the perfect answer to your problem. It's the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company.
To sum up, on the internet, content is anything that expresses thoughts, information or experiences through written, visual, or audio form.
Ever heard of the phrase: ''Content is King''?
Yeap. Keep reading to find out why.
It was in January of 1996 that the American business magnate and software developer wrote an essay that he gave the title ‘Content is King’. In this essay, he stated that content is where much of the ‘real money’ will be earned on the internet.
Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting. – Bill Gates
The quote “content is king” is very often used in conjunction with content marketing and SEO. It implies that unique, high-quality, interesting and relevant content contributes significantly to the success of companies on the Internet. Even today, more than 20 years later, content remains in the position of king – the way that a lot of money is made on the internet. Every proper digital marketing strategy has a content creation plan.
Content creation is the ultimate inbound marketing practice. When you create content, you’re providing free and useful information to your audience, attracting potential customers to your website, and retaining existing customers through quality engagement.
You’re also generating some major value for your company, as these content marketing stats show:
When you have created the right content, you will greatly improve your brand’s relationship with its customers.
High-quality content helps to build brand reputation and trust, leading to more customers. Content helps to lure in new customers while also keeping previous customers happy. Repeat customers are the driving force of companies.
In addition, repeat customers are great for boosting brand loyalty and spreading positive reviews – a pleasant side-effect from the ‘content is king’ approach.
It is important for a brand to have customers who can trust and rely on them. When you give them content that they value, their relationship with you improves. You will build loyal brand advocates and encourage sales.
Are you afraid you aren't qualified to do this?
At Brandnitions, these worries wash away by the sea. We come to your rescue with our tailor-made strategies on content planning, creation, and marketing to fit your brand. We're qualified, trained, experienced...Quite seasoned, if you were to put it that way!
Put a stop to anxious thoughts and break free of excessive worry. Let us take care of your content needs, while you sit back and relax.
Your corporate brand is undoubtedly the face of your company. Our media and public relations team is experienced with comprehensive media plan development, media positioning and relationship management, as well as realizing results that resonate across the rapidly changing media landscape. We work with clients not only to cost-effectively generate sales and awareness, but also to advance other strategic business objectives, alter perceptions and deliver value to a business’ brand and bottom line.
Content creation is what happens behind the scenes. It's how Google can offer the perfect answer to your problem. It's the videos you watch on YouTube after a tough day. Content creation is also what helps people discover your business, brand, and products. And that content helps you attract, engage, and delight prospects and customers. It brings new visitors to your site and ultimately generates revenue for your company.