As a business owner, you have one job: to sell your products or service. And while it's not always easy to do, it's important that you do it in a way that makes sense for your company.
Brand identity guidelines are unique to your company, but there's one principle that binds all companies and guidelines: every company should have them. The reason is simple: Brand identity guidelines define important standards for all forms of company communications, from your logo, to your brand personality, to your target audience.
When you have a clear brand identity guide that defines the core values of your company and its products or services, it helps you ensure consistency across every form of communication—from social media posts to email newsletters—and makes it easier for customers to understand what they're signing up for when they choose to purchase from you.
In other words, your brand identity guidelines loop in all your employees—freelancers, contractors, and full-time staff—and help you unify your brand messaging across all media channels.
We know that when you're in business, it's not always easy to get things in order. That's why we created Brandnitions—to help you create useful guidelines that give your team the tools to design and write on-brand, consistently. We can help you get things in order.
We believe that identity is essential, and to stand out in your space, you have to know who you are. Our work does just that—helping brands uncover and express what makes them unique and how they can drive culture forward.
Because branding is some of the things we do best, we can focus on the one thing that matters most: your reputation.
We help you understand who you are so that your brand can live up to its full potential.
We help brands like you build a foundation of trust in your customers with consistent messaging that conveys who they are and what they stand for. This builds loyalty, which leads to more revenue.
That's why we're more than just a logo, or even a website—we're an extension of you: your ethos, your values, and the story you want to tell.
When building a brand management system, you need to understand your target market and how its needs are reflected through the branding of your product or service. You also need to understand the overall vision and goals for the company as a whole.A good relationship with your target market is a must for brand management. If you have bad branding, it will be reflected in weak sales, poor client retention, and sluggish growth. To be effective, brand management must fully look after your brand, using marketing techniques in a way that ensure the entire brand is highlighted, taken care of, and promoted. Ultimately, it’s about making a commitment to your customers and then delivering on that promise.
As a business owner, you have one job: to sell your products or service. And while it's not always easy to do, it's important that you do it in a way that makes sense for your company. Brand identity guidelines are unique to your company, but there's one principle that binds all companies and guidelines: every company should have them. The reason is simple: Brand identity guidelines define important standards for all forms of company communications, from your logo, to your brand personality, to your target audience.